Faster Websites Are More Profitable
An experiment by a vendor of website accelerator appliances showed that optimization of website performance had a measurable improvement on visitor retention. Visitors to the optimized site:
- had a 1% lower bounce rate
- visited 4.5 more pages
- spent 27% more time on the site
For the retail site they tested, the impact was felt on the bottom line:
- conversion rate increased 16%
- order value increased 5.5%
For details, read the full article: Proof that speeding up websites improves online business.
Chris, Chief Engineer
When his dad brought home a Commodore PET computer, Chris was drawn into computers. 7 years later, after finishing his degree in Computer and Electrical Engineering at Purdue University, he found himself writing software for industrial control systems. His first foray into testing software resulted in an innovative control system for testing lubricants in automotive engines. The Internet grabbed his attention and he became one of the first Sun Certified Java Developers. His focus then locked on performance testing of websites. As Chief Engineer for Web Performance since 2001, Chris now spends his time turning real-world testing challenges into new features for the Load Tester product.