Faster Websites Are More Profitable
An experiment by a vendor of website accelerator appliances showed that optimization of website performance had a measurable improvement on visitor retention. Visitors to the optimized site:
- had a 1% lower bounce rate
- visited 4.5 more pages
- spent 27% more time on the site
For the retail site they tested, the impact was felt on the bottom line:
- conversion rate increased 16%
- order value increased 5.5%
For details, read the full article: Proof that speeding up websites improves online business.
Chris, Chief Engineer