{"id":1000,"date":"2010-06-21T10:30:09","date_gmt":"2010-06-21T14:30:09","guid":{"rendered":"http:\/\/www.webperformanceinc.com\/load_testing\/blog\/?p=1000"},"modified":"2017-05-18T16:07:39","modified_gmt":"2017-05-18T20:07:39","slug":"faster-websites-are-more-profitable","status":"publish","type":"post","link":"https:\/\/www.webperformance.com\/load-testing-tools\/blog\/2010\/06\/faster-websites-are-more-profitable\/","title":{"rendered":"Faster Websites Are More Profitable"},"content":{"rendered":"<p>An experiment by a vendor of website accelerator appliances showed that optimization of website performance had a measurable improvement on visitor retention. Visitors to the optimized site:<\/p>\n<ul>\n<li>had a 1% lower <em>bounce rate<\/em><\/li>\n<li>visited 4.5 more pages<\/li>\n<li>spent 27% more time on the site<\/li>\n<\/ul>\n<p>For the retail site they tested, the impact was felt on the bottom line:<\/p>\n<ul>\n<li>conversion rate increased 16%<\/li>\n<li>order value increased 5.5%<\/li>\n<\/ul>\n<p>For details, read the full article: <a href=\"https:\/\/blog.kissmetrics.com\/speed-is-a-killer\/\">Proof that speeding up websites improves online business<\/a>.<\/p>\n<p>Chris, Chief Engineer<\/p>\n","protected":false},"excerpt":{"rendered":"<p>An experiment by a vendor of website accelerator appliances showed that optimization of website performance had a measurable improvement on visitor retention. Visitors to the optimized site:<\/p>\n<p>had a 1% lower bounce rate<br \/>\nvisited 4.5 more pages<br \/>\nspent 27% more time on the site<\/p>\n<p>For the retail site they tested, the impact was felt on the bottom line:<\/p>\n<p>conversion rate increased 16%<br \/>\norder value increased 5.5%<\/p>\n<p>For details, read the full article: <a href=\"https:\/\/blog.kissmetrics.com\/speed-is-a-killer\/\">Proof that speeding up websites improves online business<\/a>.<br \/>\nChris, Chief Engineer<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[],"class_list":["post-1000","post","type-post","status-publish","format-standard","hentry","category-load-testing"],"_links":{"self":[{"href":"https:\/\/www.webperformance.com\/load-testing-tools\/blog\/wp-json\/wp\/v2\/posts\/1000","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.webperformance.com\/load-testing-tools\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.webperformance.com\/load-testing-tools\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.webperformance.com\/load-testing-tools\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.webperformance.com\/load-testing-tools\/blog\/wp-json\/wp\/v2\/comments?post=1000"}],"version-history":[{"count":4,"href":"https:\/\/www.webperformance.com\/load-testing-tools\/blog\/wp-json\/wp\/v2\/posts\/1000\/revisions"}],"predecessor-version":[{"id":5761,"href":"https:\/\/www.webperformance.com\/load-testing-tools\/blog\/wp-json\/wp\/v2\/posts\/1000\/revisions\/5761"}],"wp:attachment":[{"href":"https:\/\/www.webperformance.com\/load-testing-tools\/blog\/wp-json\/wp\/v2\/media?parent=1000"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.webperformance.com\/load-testing-tools\/blog\/wp-json\/wp\/v2\/categories?post=1000"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.webperformance.com\/load-testing-tools\/blog\/wp-json\/wp\/v2\/tags?post=1000"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}